Max Azria designer, chairman and CEO of BCBGMAXAZRIA Group, a global fashion house that encompasses over 22 brands.

Born in Sfax, Tunisia, Azria began his fashion career in Paris, France, where he designed a line for nearly 11 years before moving to Los Angeles, California, in 1981. Azria launched BCBGMAXAZRIA in 1989. BCBGMAXAZRIA is named for the French phrase “bon chic, bon genre,” a Parisian slang meaning “good style, good attitude”.

Azria was inducted into the Council of Fashion Designers of America (CFDA) in 1998.In that same year, Azria acquired the Hervé Léger fashion house.In early 2007, Azria relaunched the Hervé Léger label with his own designs, and has since turned heards all over Hollywood.

Azria also maintains two eponymous designer collections, Max Azria Atelier and Max Azria. Launched in February 2004, Max Azria Atelier is a collection of couture gowns created for celebrity clients and red-carpet events. Sharon Stone,Halle Berry, Fergie and Alicia Keys have worn the label on the red carpet. In February 2006, Azria debuted Max Azria, which offers more directional designs. Angelina Jolie wore Max Azria to the 2009 Screen Actors Guild Awards and the 2009 Critics Choice Awards. In 2008, Azria launched a young contemporary collection called BCBGeneration. In June 2009, Azria teamed up with Miley Cyrus to create a junior line for Wal-Mart called Miley Cyrus & Max Azria.

Azria has received many awards throughout his career such as the Wells Fargo Century Fashion Achievement Award at the 2007 L.A. Fashion Awards and the 2008 Fashion Excellence Award at the 33rd Annual Dallas Fashion Awards. He received the latter in recognition of the successful relaunch of his Hervé Léger brand. Azria’s wife, Lubov Azria, acts both as muse and creative director for the company.

View his different Labels & Collections on FashionAfrica.com:

BCBG Max Azria

Herve Leger

Max Azria