Sun Goddess
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Ilomunities
July 5, 2008
March 7th, 2008 at 12:26 pm
[…] When you’ve been in the industry for as long as Sun Goddess has, you are confident in the knowledge that not only do you know who your customer is; they know who you are too. They can see your designs from a mile away, even without looking at the label. This reconcilability and loyalty is this label’s biggest blessing and curse. Sun Goddess, the king and queen of pre-colonial African fashion have become way too comfortable and safe in their designs. Hardly a collection goes by without the expected leather corset with flowing skirts - though in their defense, they did make them flared and slanted (as opposed to their usual A-line) this year. Watching the show and being immensely impressed by the first three garments - charcoal denim trench with exaggerated flaps on the back; leather bolero jackets with knee-high socks with pat leather heels, high waist pencil skirts with a bottom flare et al - I couldn’t help but feel that about halfway through creating innovative designs, they either ran out if ideas, or someone reminded them to be safe, again. So for the rest of the show, out came the usual corset and skirt combos, with a drop of innovation every now and again. The concept was to take the woman from the boardroom to a cocktail party and while the work wear was impressive and not as over the top as what you’d expect from Sun Goddess (a good thing), it wasn’t practical for work. A skirt without a slit - how is a girl to climb the corporate ladder?! The challenge that Sun Goddess faces right now is to do what is instinctive for the new generation designers we’ve been seeing - evolve their label to increase its appeal, while still staying true to their intrinsic values. I was really ready to be surprised by Sun Goddess and the only surprise we got was how emaciated the Mangalisos (the creators and owners of Sun Goddess) look. Apparently, they’ve hired a chef and personal trainer to go from flab to fab. Check out more from this collection on the designers section of FashionAfrica.com or Click HERE […]
March 15th, 2008 at 9:16 am
[…] to the iconic brand it is today. In South Africa, brands that challenged the status quo included Sun Goddess - which used fashion as an ideology to entrench our traditional identities. It came at a time, just […]
March 27th, 2008 at 7:05 am
fantastic! I will be in contact!
April 16th, 2008 at 9:30 am
I want to be a designer too. You really inspire me.
April 22nd, 2008 at 1:23 pm
Truly Fierce!!! Love this collection!!!
June 5th, 2008 at 9:48 am
never seize to impress me,i love the bold dresses sun goddess is just amazing
June 6th, 2008 at 5:25 am
Require contact details of top designer within your organisation to design a gown for Sabine Plattner, owner of Fancourt, host of the Fancourt annual Ball, being the top social function in South Africa.
Please advise.
Christine Loopstra
Tel: 044: 8040080