Abigail Betz
Sanlam South Africa Fashion Week.
April 2009
March 2008
Name: Abigail Betz
Label: Abigail Betz
Est. Date: 1997
Design Training: Natal Technikon
Brief Biography
Abigail Betz with partners Maria Dracatos and husband, Louis Meyer, has taken the Abigail Betz label to new heights over the past year with the opening of the first signature store in the Mall of Rosebank in Johannesburg which stocks her ready-to-wear, couture and bridal couture.
The Abigail Betz collections have been launched at the Sanlam SA Fashion Week since 2000, she has participated in several international shows including representing South Africa in China to celebrate a decade of trade relations between the two countries and has received extensive recognition for her contribution to the local fashion industry. This included a nomination for the Marie Claire Prix d’Excellence de la Mode 2007 Fashion Awards and being a finalist in the 2009 Mercedes-Benz Art Awards.
The Abigail Betz label has garnered extensive coverage in major fashion and lifestyle media such as Elle, Cosmopolitan, Fair Lady, Marie Claire and Sarie and has also been featured in international publications such as the iconic Wallpaper magazine.
Plans are afoot to introduce a menswear range aimed at the sophisticated male consumer in 2009.
Inspiration
The Abigail Betz signature epitomizes beauty, femininity and romance with Abigail drawing inspiration from old world crafts like embroidery, beading and crochet and interpreting them with a contemporary twist.
Summer 2009/10:
Abigail Betz loudly proclaims “Screw the Recession.” Heavy with bespoke hand-stitching, exquisite Spanish border or Chantilly lace, custom-dyed jewel shades of deep red, purple, teal, grape and midnight blue, cotton velvets and silks, summer 09/10 immerses itself in the seduction of “precious.”
Key Words:
Opulence
Optimism
Clean
Pure
Retail:
Abigail Betz, Shop 334A Mall of Rosebank, Johannesburg
Web: www.abigailbetz.co.za
Discuss this post

March 15th, 2008 at 5:06 pm
[...] Groom or no groom, this girl is designing my wedding gown, whose practical yet goddess-ness would be perfect for a cocktail party, red carpet event or wedding. Think layered chiffon strapless dresses and long trailed gowns with soft drapes at the back. But before we get to the nuptials, let’s start with her everyday collection, which is anything but ‘everyday’. Well constructed and flawless are the words that came to mind while watching the show. Betz’ dreamy yet bold velvet half bubble coats, with bow belts, scarf neck and granny brooches in warm hues like brown, cerese, red, cream and black worn over soft pleated, cocoon shaped dresses and cream-golddust coctktail frocks with three cascading pleated and a V-shaped back epitomized Dita Von Teese’s statement that femininity is the new feminism. To view Abigail Betz collection, please visit the designers section on FashionAfrica.com or click HERE. [...]
April 5th, 2008 at 4:19 pm
Power wear for evening or at work. These are the shapes and fabrics that say I am the boss. Nice stuff.
April 14th, 2008 at 3:26 pm
I found my wedding gown!!!!
You’re amazing Ms. Betz
April 28th, 2008 at 7:22 pm
fine fabric. U r great
May 9th, 2008 at 2:04 am
Betz Rock. Hear she is opening a store Rosebank Mall. Can’t wait. Save up girls. This is going to be big!!!!!!!!!!!
May 9th, 2008 at 2:08 am
Her clothes are fab!!!!! International quality and she is a beautiful person to. Add me to your list for wedding dresses.
May 9th, 2008 at 2:16 am
She is a genius. Her use of fabrics and color and her quality is superb!!!!!!!!! Love your collection!!!!!!!!!!! Want!!!!!!
May 12th, 2008 at 4:45 pm
Abigail has inspired me to become more of a woman. Get rid of the combo pants and crocks (LOL will not be seen dead in these!!!!!) and become more sexy but feminine. Beautiful classics – very hard to find but she brings out the best in woman. Her attention to detail and the use of textures, fabrics and colours surprises me every season. There is always something new and she is not shy to experiment. Thank you Abigail Betz for putting the FEM back in woman clothing!!!!!!
May 12th, 2008 at 4:53 pm
I must compliment Abigail Betz for her talent and absolute attention to detail. Being a critic – she is by far the best talent in her country (SA). Pity one can’t see her on the international runways, and why not? So many less experienced and talented SA designers show in Paris and NY. Why not her? Please explain!
Love your designs!
September 4th, 2008 at 5:25 pm
All betz down she is a Design Goddess… I shot her summer collection at SSAFW Summer 08 a week ago I couldn’t stop pressing the shutter, amazing show.
February 8th, 2009 at 12:17 am
who design kimara simmone dress use of fabrics and color and her quality is superb south africa love collection
February 17th, 2009 at 6:17 pm
WOW.
I have no words.
I love everything.
That wedding dress is just beautiful…..
You work is just inspiring.
YOUR AMAZING.
March 10th, 2009 at 10:19 am
absolutely gorgeous!
May 14th, 2009 at 7:17 am
Hi
I’M LOOKING FOR THE DRESS THAT ( HELENA } THE LADY FROM 7DE LAAN WAS WEARING FOR A VALENTINE SHOOT IN YOU MAGAZINE A COUPLE OF MONTHS BACK. I’M VERY INTERESTED IN A SIMILAR DESIGN FOR A MATRIC BANQUET. COULD U HELP?