FashionAfrica.com combines gorgeous designs with world-class editorials; with a lively, engaging home page driven by alluring images and witty headlines, the site exploits the suitability and interactivity of the Internet, while complementing HauTe Magazine - a 100+ page fashion magazine, that was born out of the frustration of Editrix - In - Chic, Oluwadamilola Amolegbe AKA Wadami A. (Dammie).
In 2006, Wadami launched HauTe Magazine as a platform profile for African designers as an exposure in the fashion world. “I had a shopping bug, but craved only designers of African descent, searched all over the internet to no avail, and was disappointed, especially since I am Nigerian and I know how much we love Fashion! I couldn’t believe there was no directory of African designers that represent my country/continent well, and I also knew they existed. So I decided to combine my love for my Country/Continent, Fashion & Magazines and create Africa’s Foremost Fashion Magazine - HauTe.”
HauTe started off as a quaterly print magazine featuring “Nigerian” designers and is preparing to relaunch as HauTe - Fashion AFRICA” magazine in 2008, featuring the works of African designers all around the world, exhibiting a taste for the cultural tempered with an appreciation of the varied degrees of influence by the west in today’s fashion.
Wadami has garnered a lot of respect amongst her fashion peers in the industry, and is often called the “Anna Wintour of Africa” at just 21, she has written for various print & online magazines in Africa, and the US. Including, HauTe magazine, FashionAfrica.com, Bella Naija, GIANT Magazine, True Love (babe) Magazine, Genevieve Magazine to name a few.
